“Gucci Rosso” the new signature color of the Italian fashion house, that Sabato de Sarno introduced with the spring/summer 2024 collection and that quickly took over the fashion sphere. 

After the viral cherry red, that has been dominating in 2023, the new season brings its slightly more toned down and neutral alternative- the deeper, darker red that perfectly compliments shades like grey, chocolate brown and olive tones, while still making a bold and strong statement.

And of course, there’s no need to wait until spring, as we found some of our favorite burgundy styles,  that you can already start incorporating into your wardrobe: